I support Puffy idea and would like to add - if possible to add tokens for faction, race, class, and character customization ( hair, face, eyes, skin tone, facial hair and whatever other customizations you will implement). As for the shops, yes they can be both the same but since it will be with cosmetics and mostly appearance items it would be good for the web store to have some pictures of the cosmetic items and for the in-game to be like a vendor where you can go and see how this cosmetic will look on your character - like it is in WoW where you can see how an item will look on your character.